The advantages of this type of marketing are:
- It is the best reminder and reinforcement for your advertising campaigns published in other media such as television, radio or print media. It is also used as the last message that the consumer receives before making any purchase if the poster is placed at the door of an establishment.
- Mostly active and visible to customers 24 hours a day, 365 days a year.
- Billboards placed in strategic locations attract a large number of potential customers to your company, such as those placed in soccer stadiums.
- It may be the best way to reach those who are not reached by other media such as television and its advertisements, or print media, and it would be the best way to target trades such as carriers or travelers.
- Your advertisement will be seen by thousands of people a day going to work, school, home or even while driving, thus ensuring that your advertisement will be seen by everyone at all times.